Exclusive access to the Latin Grammys Gifting Lounge
We had exclusive access to the amazing experience that celebrities have at the “Talent Gifting Lounge”
As part of the experience, presenters and performers received an exclusive invitation to indulge in one of the bona fide perks of the show: the Official Backstage Talent Gift Lounge
It is traditional at this type of celebrity event for the stars to be gifted with the latest and greatest in hot new products and this year the Official Latin GRAMMY Talent Gift Lounge was overflowing with the most trending goodies.
The Backstage Talent Gift Lounge was not only an interactive and anticipated experience for talent but also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends at Latin music’s most prestigious awards ceremony. This type of celebrity product placement and backstage access can help companies, large and small, leverage star power to boost their brands.
The Official Backstage Talent Gift Lounge was open during all three days of rehearsals and feature gifts from esteemed brands such as Buchanan’s Whisky, Bulova (who will showcase both the ladies and men’s Latin GRAMMY® Special-Edition timepiece), Happiest Tee, MZ Skin and iconic audio company Monster Products (which will launch its ClarityTM BT Designer Series headphones).
This year’s presenters and performers include a variety of today’s most notable Latin music artists such as Steve Aoki, Bad Bunny, J Balvin, Banda El Recodo De Cruz Lizárraga, Bronco, CNCO, Jaime Camil, Alessia Cara, Lila Downs, Ha*Ash, Nicky Jam, Luis Fonsi, Juanes, Mon Laferte, Natalia Lafourcade, Logic, Maluma, French Montana, Residente, Sofia Reyes, Flor De Toloache, Roselyn Sánchez, Carlos Vives, and Sebastián Yatra.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook, Instagram, Vine, Periscope, YouTube, Pinterest, Google